Comments Matter


Itinerary planning can be an involved and consuming process when plotting vacation activities, a customer may request.  You know, the kind of holiday they would want to talk about and comment on for the rest of their life.  The one that meets their needs, covers all the bases and scores a home-run in terms of fun and excitement.  A bespoke itinerary requires lots of research and double-checking.  The planner many times goes above and beyond the call of duty to ensure the agenda is doable, affordable and possible.  While man hours are clocked, it behooves the planner to ensure the I’s are dotted and the T’s crossed for a happy client.  No stone is left turned just to satisfy the patron.

The astute planner knows the voice of satisfaction gives much impetus to future referrals.  By the same token, a dissatisfied customer affects future referrals or a lack thereof with a negative impact. The traveler’s opinion and satisfaction can cast a ripple effect far and wide to other travelers seeking information on particular subjects related to their travels.  For example, every time I travel to a foreign country, I check the reports of others.  Their tell-all experience at hotels/hostels/Airbnb’s, and selecting tour operator/agencies, whether true or lie help to shape my decision.  Not a few are reviewed, until I am satisfied and can make a more educated decision.   Once I begin to scout opinions, experiences, and references, the search may reveal general commonalities among the many reports.

What am I looking for specifically, you might ask?   A vote of confidence, a cohesive review, a recent testimonial, and/or clear warning signs.  Common sense should prevail.   Some grievances may be taken with a grain of salt (one’s subjective experience may not be another’s), but glaring violations should be heeded.  I still believe the adage, “where there is smoke, there is fire.”  Comments usually have a measure of truth to them.

For every planned destination, I peruse the comments section in travel forums and chat sites, of surveyed guests, or read columns of gurus, who for a living commentate on subject matter relevant to my interests, and just to get an idea or bearing on a place, activity or accommodation.  Customer comments carry much weight and can help or hinder a business’s progress.  In the past, I have received after every travel, surveys, seeking my honest opinion of my experience or stay at the hotel.  Whether the survey is given during a tour or taken after, the client’s comments have the power to positively or negatively impact the business.

Public accounts or travel sites that posts acknowledgements of grievances with a positive response to fix, to make better or even to look into the customer’s complaint, proactively deflects further negative comments, at least for a while, and may still elicit the interest of itinerary speculators such as myself.  Wherever I go on my travels and whenever I am surveyed, my responses are always honest and straightforward, but never unkind.  Comments matter and are a useful tool to effect change.  Therefore, one should always be keen on adding their two-cents for a better outcome.

Community Peeps, how much weight do you put into the research comments you read before travel, or your survey responses after travel?  Never surveyed?  Or, surveyed but never got any feedback on action taken?  How about sharing your experiences here and now?   Let me know your thoughts on the subject.  Post your comment in the box below.

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Itinerary Planner